Like teaching babies about numbers using Baby Einstein, or learning about vegetables by feeding them Lean Cuisine. Seems like the best way to teach kids to read, is to read to them. Failing that, how about the good old reward system? For every book you read, you get a star (which might not work in today's video game/movie preschooler set), or how about a new car?
The only thought that went flying by in my head (well after I finished reading my Hellboy books and BPRD) was "WTF?"
Who's to say that parents aren't reading to their comic-loving kids? Having pictures with the words isn't necessarily a bad thing -- all of Benevolent Dictator's books right now have pictures on every single page and little text. That's because she's a baby -- reading Moby Dick would make no sense to her right now.
It's almost like the writer didn't take into account some great and classic comic books such as Maus, Persepolis and even the stereotypical superhero comics which can be great works of art at times. It's ghettoizing of writing in my mind similar to when people deride science fiction, romance, mysteries and other genres.